Every engagement starts with a baseline and ends with a before-and-after you can verify in your own data. If we can't measure it, we don't claim it.
Targets we build every engagement around.
The same four stages the Pipeline Score benchmarks — because what gets measured continuously gets improved continuously.
From lead arrival to first human-quality touch. Best in class is minutes, around the clock — the single cheapest win in sales.
From first touch to a pass/fail decision against explicit criteria. Best in class is one business day, so selling hours go to buyers.
From "send me pricing" to a proposal in the buyer's hands. Best in class is 24–48 hours — while the momentum is still theirs.
Win rate on qualified opportunities, on a forecast you can plan against. Best in class holds 25–30%+ with clear stage criteria and weekly coaching.
The audit sets the baseline for all four metrics from your actual CRM and inbox history. Each sprint then targets the weakest stage, and every automation reports its own run log — every trigger, action, and outcome, timestamped in your systems.
That means results here are never our word against your gut: the before-and-after lives in your data, and your team can audit any number we show you.
We stopped losing deals to silence. Every lead gets an answer in minutes and a follow-up until there's a decision — without adding headcount.Pilot client · B2B services
The Pipeline Score benchmarks all four metrics and hands you an improvement plan for each — people, process, and technology.